Make Claude your
Unfair Advantage
Make Claude your
Unfair Advantage
Make Claude your
Unfair Advantage
Get the practical playbook for leaders who want to go beyond chat and build a personalised AI operating system that compounds in value.
Get the practical playbook for leaders who want to go beyond chat and build a personalised AI operating system that compounds in value.
Make Claude your
Unfair Advantage
Get the practical playbook for leaders who want to go beyond chat and build a personalised AI operating system that compounds in value.
/THE CONTENT/
A progressive learning journey, from conversation to code.
A progressive learning journey, from conversation to code.
There is much more to Claude than most people realise.
The book explores foundational concepts in AI, and, with each new chapter unlocks new capabilities that give you compounding value.
There is much more to Claude than most people realise.
The book explores foundational concepts in AI, and, with each new chapter unlocks new capabilities that give you compounding value.
A
Foundations
How LLMs work, why context engineering matters more than prompting, and how to think about AI as a tool that extends your intelligence.
A
Foundations
How LLMs work, why context engineering matters more than prompting, and how to think about AI as a tool that extends your intelligence.
A
Foundations
How LLMs work, why context engineering matters more than prompting, and how to think about AI as a tool that extends your intelligence.
B
Claude AI
Master Claude AI — personalisation, memory, projects, styles, and artifacts. The features most users never fully explore.
B
Claude AI
Master Claude AI — personalisation, memory, projects, styles, and artifacts. The features most users never fully explore.
B
Claude AI
Master Claude AI — personalisation, memory, projects, styles, and artifacts. The features most users never fully explore.
C
Claude Cowork
Cross into agentic territory with Claude Cowork. Connect external tools, build reusable skills, and let Claude take action in your business systems.
C
Claude Cowork
Cross into agentic territory with Claude Cowork. Connect external tools, build reusable skills, and let Claude take action in your business systems.
C
Claude Cowork
Cross into agentic territory with Claude Cowork. Connect external tools, build reusable skills, and let Claude take action in your business systems.
D
Claude Code
Unlock Claude Code's full potential. Memory, slash commands, hooks, subagents, and the ability to build software without writing code.
D
Claude Code
Unlock Claude Code's full potential. Memory, slash commands, hooks, subagents, and the ability to build software without writing code.
D
Claude Code
Unlock Claude Code's full potential. Memory, slash commands, hooks, subagents, and the ability to build software without writing code.
E
In the Wild
Three real-world case studies: a persistent knowledge graph, a proactive autonomous assistant, and a self-looping development agent.
E
In the Wild
Three real-world case studies: a persistent knowledge graph, a proactive autonomous assistant, and a self-looping development agent.
E
In the Wild
Three real-world case studies: a persistent knowledge graph, a proactive autonomous assistant, and a self-looping development agent.
/THE DIFFERENCE/
/THE DIFFERENCE/
Written for leaders, not developers.
Written for leaders,
not developers.
Written for leaders,
not developers.
Most AI guides are written for IT professionals or people who've never opened a laptop. This book is for the growing middle. Business founders and leaders who can see where the future is heading and want to be in the driver’s seat with real, practical AI capabilities.
You don't need a programming background to get the most from AI.
You just need curiosity and the right resources to guide you.
What's your AI leader archetype?
The Analyst
You find patterns in data and drive strategy.
Claude becomes your research partner for surfacing insights across qualitative and quantitative datasets.
You find patterns in data and drive strategy. Claude becomes your research partner for surfacing insights across qualitative and quantitative datasets.
The Creator
You write and produce content at volume.
Claude becomes your creative collaborator and partner, far beyond surface-level content generation.
You write and produce content at volume. Claude becomes your creative collaborator and partner, far beyond surface-level content generation.
The Engineer
You want to build software and digital tools.
Claude Code lets you create production-grade applications. No programming background required.
You want to build software and digital tools. Claude Code lets you create production-grade applications. No programming background required.
You want to build software and digital tools. Claude Code lets you create production-grade applications. No software programming background required.
The Operator
You connect systems and manage workflows.
Claude becomes an intelligent command centre for your entire organisation, supporting your operations.
You connect systems and manage workflows. Claude becomes an intelligent command centre for your entire organisation, supporting your operations.
/THE BOOK/
A practical operating system for leaders who aspire to build with AI. Not just talk about it.
/THE BOOK/
A practical operating system for leaders who aspire to build with AI. Not just talk about it.
/THE BOOK/
A practical operating system for leaders who aspire to build with AI. Not just talk about it.
/THE AUTHORS/
/THE AUTHORS/
Written by two founders who have built successful companies leveraging the Anthropic Claude ecosystem:
Written by two founders who have built successful companies leveraging the Anthropic Claude ecosystem:
Mark Boehm
Mark is co-founder and director of CoAligned, an AI software development studio based in Australia. He also provides dedicated training and consulting to businesses on Claude, Cowork and Claude Code.
Joey Nguyen
Joey is a partner and AI venture builder at luft.vc. He was previously a Partner at Deloitte Digital and co-founder of Venntifact, a martech consultancy acquired in 2022.
Buy the book for $19.95
and start building an intelligence advantage.
GET THE BOOK INSTANTLY
Instant PDF download.
Read on any device.
Buy the book for $19.95
and start building your intelligence.
GET THE BOOK INSTANTLY
Instant PDF download.
Read on any device.
Buy the book for $19.95
and start building your intelligence.
GET THE BOOK INSTANTLY
Instant PDF download.
Read on any device.